Why Hire Us!

Shelly Williford and her team at Selling Sunrise Florida have over 20 years of experience in new construction and residential real estate in Northeast Florida. Their professionalism, knowledge of the area, and genuine care of every client sets them apart from others. Shelly is a very responsive, strategic negotiator, sharp marketer, and a trusted advisor.
21+
Years of Experience
$590k
Average Sale Price
$150M+
Value of Real Estate Sold
28+
Years living in Northeast Florida
500+
Number of Properties Sold
$799,990
Average Listing Price
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Our Goal is simple

WORK WITH US

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Our collective skills in market analysis, negotiation, and client relations ensure a smooth and successful experience. We pride ourselves on our ability to adapt to your unique needs and preferences, offering tailored solutions and attentive service. Partner with us, and let our team turn your real estate aspirations into reality.
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Our Goal is simple

Luxury experience at any price point.

Image 2 Image 2
Our collective skills in market analysis, negotiation, and client relations ensure a smooth and successful experience. We pride ourselves on our ability to adapt to your unique needs and preferences, offering tailored solutions and attentive service. Partner with us, and let our team turn your real estate aspirations into reality.
VIEW More →

FEATURED LISTINGS

  • Shelly Williford
    Shelly Williford
    Shelly Williford
    Broker Associate

    Phone +1(904) 887-1655

    Address 200 Ponte Vedra Blvd, Ponte Vedra Beach, FL, 32082, USA

    Shelly Williford, aka “Shell Sells FL,” offers over 21 years of experience in Real Estate and New Construction in Northeast Florida including Jacksonville, Jacksonville Beach, Ponte Vedra Beach, Ponte Vedra, Atlantic Beach, Neptune Beach, Nocatee, St. Augustine and Amelia Island. From first-time home buyers to seasoned homeowners, Shelly helps her clients sell, find, and design and build their dream homes. She is a knowledgable, passionate, driven, and dedicated Real Estate Professional. Shelly co-founded The Coastal Home Network in 2021,a professional Real Estate Agent Referral networks in the most desirable coastal areas of the USA, and founded Selling Sunrise Florida in 2023.
     
    Shelly acquired two Bachelor of Arts degrees in Management and Marketing from the University of North Florida and a Masters of Business Administration from the Florida State University. Her Real Estate designations include: Broker Associate, NAR Member, and Certified New Home Sales Professional (CSP). As a resident of Florida for over 25 years, Shelly is very passionate about her home and enjoys giving back to the community. In moments of free time, Shelly enjoys fitness, traveling, golfing, boating, networking, and spending time with friends and family. She loves life and Real Estate, and integrates both seamlessly.

    REVIEWS

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    Recommendations
    (7)
    • Shelly embodies true professionalism. Aside from staying up on current trends in the housing market and economy, she is compassionate and considerate to the needs of her clients. Her services come highly recommended!
      Sarah LaRosa
    • Shelly Williford is one of the most educated real estate professionals I have ever met! She is thorough and not one time did I have to ask for something twice! She knows the market and LISTENS to the clients wants and needs and doesn't waste your time showing you places that won't fit your needs. We found a home very fast and because of her contacts and help we basically closed in TWO WEEKS! You could NOT find a more professional real estate agent in JAX! She made the purchase of our home a VERY PLEASANT experience and we will be recommending Shelly!!! Thank you Shelly for your expertise and professionalism!!!
      Victoria Baer Pool
    • Shelly is the best realtor there is! If you want quality service and someone who will cater to your every needs then Shelly is the one!
      Peterson Clare
    • Shelly did an outstanding job. Super responsive, very calm and kind, she was able to navigate us through a great experience. Even in stressful situations she was able to help us to make a good deal. Very professional and with great knowledge about the market she was fundamental in this complex process. Thank you Shelly!
      francis barros 77
    • Expert in the local real estate market who works towards matching your requirements whether it is buying or selling. Takes the extra steps needed to find a great deal and an expert in negotiations. Great to work with.
      kevlobo
    • Shelly is extremely quick to respond. She finds a home perfect for you based on previous search history. She has your interests at heart and goes above and beyond thanks Shelly for our dream home. We couldn't ask for anything more.
      mbecka148
    • I enjoyed working with Shelly on my first home and working with her for a potential second home. Took time to get to know what i wanted to avoid rushed decision. Thank you shelly.
      user497400

    Get your guide

    A for-sale-by-owner (FSBO) transaction requires time, know-how and confidence. If you’re not sure that you have all three, enlisting the services of an agent — a professional who knows the ins and outs of listing and selling homes successfully — pays off. * Agents Avoid Emotional Sales
      • Agents Weed Out Unqualified Buyers
      • Agents Negotiate Price 

    How to buy a home.pdf
    How to buy a home.pdf
    How to buy a home 01.pdf
    How to buy a home 01.pdf
    Shelly Williford

    Shelly Williford

    Broker Associate

    +1(904) 887-1655

    Full Name
    Phone*

    By checking, you are allowing to receive transactional/informational SMS communications regarding account notifications, customer care, etc, from or on behalf of Selling Sunrise Florida. Message frequency may vary. Message and data rates may apply. Reply HELP for help or STOP to opt-out

    Shelly Williford

    Shelly Williford

    Broker Associate

    +1(904) 887-1655

    Full Name
    Phone*

    By checking, you are allowing to receive transactional/informational SMS communications regarding account notifications, customer care, etc, from or on behalf of Selling Sunrise Florida. Message frequency may vary. Message and data rates may apply. Reply HELP for help or STOP to opt-out